Brand Identity for Two Entities
Built the brand identity for Premier Lending and Premier Business Solutions — guidelines, logos, websites, document systems, social templates, and account architecture.
- Role
- Lead — brand strategy, guidelines, rollout
- Timeframe
- 2021–2022 refinement · 2024 full rebrand
- Deliverables
- Brand guidelines · logos · websites · document systems · social templates · account architecture
Context
Premier Lending’s identity had to catch up with the business twice: first a refinement of the logo and marketing assets in 2021–2022, then a full rebrand in 2024 — strategy, story, and visual identity. Separately, a second operating entity, Premier Business Solutions, needed a complete identity of its own.
What I did
- Refined the logo and marketing assets across digital and print in 2021–2022.
- Led the 2024 rebrand: brand strategy, brand story, and an updated visual identity, developed with the management team against the company’s values and long-term direction.
- Wrote and documented the brand guidelines — logo usage, typography, color, imagery, tone of voice — and the voice and messaging framework.
- Built the full system for both entities: guidelines, logos, websites, document systems, social templates, and account architecture.
- Rolled out across web, social, internal documents, and client-facing assets; redesigned templates, presentations, and collateral; trained internal teams on the new standards.
Results
- One documented identity system across two entities and every channel.
- Teams produce from templates and guidelines rather than ad hoc assets.