Work
Six projects from six years at Premier Lending. Each one started as an operations problem — disconnected tools, unmeasured spend, a brand that hadn't kept up — and ended with a system the team still runs on.
Download CVSalesforce CRM Implementation
Vendor selection to rollout. 15 users at go-live, 80 today.
Website Relaunch & SEO
Rebuilt the corporate site on a custom CMS; organic search is now the largest channel.
Cost & Productivity
Cut marketing operating cost in four months while funded volume held.
Brand Identity for Two Entities
Guidelines, logos, websites, document systems, and social templates for Premier Lending and Premier Business Solutions.
AI in Production
Underwriting chatbots, a Listing GPT, and content, video, and design workflows — in daily use.
Operations on EOS
Every department on Monday.com: yearly goals, quarterly Rocks, daily boards, connected by automation.
Loan Officer Landing Pages
One template, fifty loan officers — per-state compliance disclosures, CRM lead routing, consent-gated analytics.