Qais Hudhud — Marketing Manager
Marketing operations, built to be measured.
Six years running demand and marketing operations for a US mortgage lender: $29M in monthly funded volume supported at 6.5 basis points of marketing cost, with zero paid media. CRM architect, brand builder, and an AI-augmented stack in production — not in pilot.
About
I'm a marketing manager with six years running the demand and marketing operations function at Premier Lending, a US mortgage lender. Today that function supports $29M in monthly funded volume across 89 units at $18.8K in monthly marketing spend — 6.5 basis points of volume — with no paid media budget.
I joined in 2020 and built the department's reporting and onboarding infrastructure from zero. Since then I've led the Salesforce CRM implementation end to end, built the brand identity for two operating entities, relaunched the corporate website, and moved an AI-augmented production stack — content, video, design, and underwriting chatbots — into daily use rather than pilot.
Before Premier Lending I spent three years as a business analyst at Bayan Advisers, building export growth and go-to-market strategies for FMCG, microfinance, and trade-promotion clients.
Selected work
Salesforce CRM Implementation
Vendor selection to rollout. 15 users at go-live, 80 today.
Website Relaunch & SEO
Rebuilt the corporate site on a custom CMS; organic search is now the largest channel.
Cost & Productivity
Cut marketing operating cost in four months while funded volume held.
Brand Identity for Two Entities
Guidelines, logos, websites, document systems, and social templates for Premier Lending and Premier Business Solutions.
AI in Production
Underwriting chatbots, a Listing GPT, and content, video, and design workflows — in daily use.
Operations on EOS
Every department on Monday.com: yearly goals, quarterly Rocks, daily boards, connected by automation.
Also on the record
- Partner demand programs — webinar and email programs for real estate agent partners: 2,000+ registrations and 190+ average live attendance per event.
- Vendor portfolio — roughly $225K in annual spend across CRM, engagement, content, and analytics platforms.
How I work
- Diagnose before building.Start with the question and the data, find the root cause, plan backward from the outcome.
- Build systems, not one-offs.Workflows, templates, and documentation outlast any single campaign.
- Measure in the business's units.Funded volume, cost per unit, pipeline conversion — not impressions.
- Keep stakeholders in the loop.Clear scope, visible status, no surprises.
- Tenacity, resourcefulness, kindness.Results matter; so does how you get them.
Experience
Marketing Manager — Premier Lending, Inc.
Jul 2022 – Present
Own the marketing function: $29M monthly funded volume across 89 units at $18.8K monthly spend, no paid media. Salesforce CRM, brand identity for two entities, corporate website, AI production stack, partner programs, and a vendor portfolio of roughly $225K a year.
Marketing Assistant — Premier Lending, Inc.
Aug 2020 – Jul 2022
Built the department's reporting and onboarding infrastructure from zero. Developed the first CRM automation sequences for lead engagement and loan officer follow-up.
Business Analyst — Bayan Advisers
May 2017 – Aug 2020
Built a five-year export growth strategy for an FMCG conglomerate. Developed market analysis models and go-to-market strategy for microfinance institutions and a national trade promotion organization.
Education
BA Marketing Management — Kingston University, London
2016 – 2019
Major in Marketing Management Studies. Awarded best in marketing efficiency, 2017 graduation program.
Stack
Platforms:Salesforce · Monday.com · Google Suite · Meta Business · Claude · Lovable · Microsoft 365 · Mailchimp
Practice:CRM architecture · Marketing operations · Funnel analytics · SEO · Brand development · Content strategy · Vendor management · AI-assisted production · Prompt engineering
Languages:English · Arabic
What colleagues say
"Working with Qais has been a valuable learning experience, especially in understanding the power of organization and consistency. His exceptional attention to detail and structured approach set a standard unlike any I've encountered. He is, without a doubt, the most organized person I've had the pleasure of working with.
"Working with Qais in my first marketing role at Premier Lending was transformative. He goes beyond managing—mentoring, supporting, and inspiring with a structured approach and commitment to excellence. What stands out most is his heart: Qais leads with kindness, patience, and integrity, creating an uplifting environment that motivates growth both professionally and personally.